Grow Your Non-Profit Using Social Media Marketing

Written By Cameron Stefanski

Let’s explore ways to minimize the stress and overwhelm that can be manifested when navigating how to manage your social media as a non-profit organization in the digital age.

It is no secret that the world has been engulfed by the negative effects that social media can have.

We also believe that social media can be used as a force for good and for change.

We hope you will let us take you on a little journey of why we believe that to be true.

It goes without saying that you can reach so many more people when supporters of your mission share your organization with folks in their social media community.

Social media marketing must be a part of your strategic plan as a non-profit organization.

This can be extremely overwhelming for non-profit organizations who have small teams and small budgets.

Quite often in non-profit organizations, you will find that directors and managers find themselves having to manage and create content for their organization’s social media presence online.

Out-sourcing your social media marketing management can be instrumental in saving your team time and money.

However, there are also several FREE ways to utilize social media to expand your mission.

AND… there are several FREE ways to automate your social media content planning, creation, and scheduling.

Here are 5 free ways to let social media expand your organizations reach:

  • Meta Business Suite’s FREE analytics/insights tools to track how your social media is reaching folks

  • Share content that you create to your Story on Instagram & Facebook

  • Send posts that you make on your profile to VIP supporters (folks who support you often) right after you post

    • WORD OF MOUTH MARKETING IS YOUR BESTIE

  • List your contact information in your profile’s bio for folks to be able to contact you right away (social media users often see this within the first few seconds of coming to your profile)

  • CTA (Call-to-Action). We want to stress how important it is to have CTA’s throughout your social media content, especially in each post you create. Give folks who come to your platform an actionable step to decide to take before they leave

Here are 5 free ways to automate & evolve your social media for your non-profit:

  • Use Meta Business Suite’s FREE Scheduling Tools to schedule your posts for Instagram & Facebook

  • Google Workspace offers discounted rates to non-profits (check this out to save your organization $$$$)

  • Create a monthly and/or weekly social media schedule to hold your team accountable on social media

  • Use a email marketing platform like Flo Desk, MailChimp, or Constant Connect to grow your email list

  • Create short/long form video content on TikTok & YouTube that gets the word out about your mission

The Takeaways:

In a world that is fast paced and ever-changing, we must find ways to work against the current of change.

Social media evolves every year, let alone every quarter for that matter. Find ways to alleviate the stress of managing your nonprofit’s social media marketing. There can be a lot of joy in telling the story of your mission, your employees, and your community. We encourage you to lean into that joy of telling the story of your mission in 2022 and beyond.

Cameron Stefanski https://www.989creativegroup.com
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