How to Audit Your Marketing Strategy
Before Q4 Catches You Off Guard
August is sneaky. Before you know it, it’s fall and you’re scrambling to launch campaigns, plan Giving Tuesday, or catch up on content you meant to create months ago.
Let’s not do that this year. Instead, let’s audit now, so you can act intentionally later.
This isn’t about throwing everything out. It’s about identifying what’s working, what’s not, and what needs to shift before the biggest quarter of the year.
🧭 What a Mid-Year Audit Actually Looks Like
Forget the jargon. Here’s what you need to look at:
1. What’s performing well?
Look at your top-performing content (emails, posts, blog traffic, lead magnets, etc.).
→ What do they have in common?
→ Are you doubling down on them or ignoring them?
2. Where are you wasting energy?
→ What platforms or strategies are draining your team with little ROI?
→ Can you pause or pivot?
3. Is your message still aligned?
→ Does your audience still need what you’re offering?
→ Have their priorities shifted?
4. Is your visual + verbal brand still cohesive?
→ Does your content feel unified across platforms, emails, and your site?
→ Are you still showing up in a way that reflects you?
📥 Download Our Free Audit Checklist
We created a quick and easy-to-follow PDF to walk you through this entire process.
Use it solo or with your team and come out with a refreshed focus.
📩 Download your free checklist here
🔍 Don’t Just Audit – Adjust
Once you’ve reviewed your current strategy, set 3 core priorities for Q4.
Ask yourself:
What’s going to matter most in the next 90 days?
What do we need to stop, start, or systemize?
Who do we need support from?
Small shifts now will save you major stress later.
🧠 Need Outside Perspective?
If your audit leaves you overwhelmed or unsure where to start, we’re here to help.
Schedule a Brand Tonic Strategy Session and we’ll work through your audit with you and help you build a plan you’re excited about.
