Video Domination: How Brands Can Adapt to the Algorithm’s Love for Short & Long-Form Video

Short vs. Long-Form Video

If there’s one certainty in 2025’s marketing landscape, it’s this: video is king. But with algorithms favoring bite-sized short-form videos and deep-dive long-form content, many brands struggle to find the right balance.

So, what’s the best approach?

What Matters More for Brand Growth in 2025?

1. The Social Algorithms Have Spoken: Prioritize Video

• Instagram Reels, TikTok, YouTube Shorts, and LinkedIn native video all reward brands that post consistently.

• Video posts are getting 2x more engagement than static images across most platforms.

• Even LinkedIn’s algorithm is prioritizing video posts over text-based updates.

2. Should You Go Short or Long?

• Short-form (30 sec - 1 min): Perfect for capturing attention, showcasing quick tips, and increasing brand visibility.

• Long-form (5+ min): Builds deeper trust and credibility. Great for in-depth insights, tutorials, and behind-the-scenes storytelling.

3. The Budget-Friendly Way to Leverage Video

• Not every brand has a huge video production budget. Here’s how to work smarter, not harder:

  • Batch record content: Plan a full day to shoot multiple short-form clips and repurpose them over time.

  • Repurpose video content: A single long-form video can be edited into multiple short clips.

  • Use AI tools: AI-powered editing tools can help streamline the production process.

Key Takeaways:

🎥 Short-form video boosts visibility, while long-form builds deeper audience trust.

🎥 Social media algorithms prioritize video content over static posts.

🎥 Smart repurposing strategies can make video content more budget-friendly.

Want to build a video strategy that works for your brand? Explore our strategy and video marketing services.