Silverman Solutions & Natalie Silverman OTD
Case Study: Multi-Brand Identity for a Growing Entrepreneur & Occupational Therapist
Client: Natalie Silverman – Silverman Solutions (Parent Company), We Rock Kids Gym – Pittsburgh North, Natalie Silverman OTD (Private Occupational Therapy Practice)
Industry: Pediatric Wellness, Occupational Therapy, Family Entertainment
The Challenge
When Natalie Silverman purchased the We Rock Kids Gym – Pittsburgh North franchise, she faced a unique challenge:
Parent Company Brand Development – Silverman Solutions, her newly formed parent company, needed a professional, cohesive brand identity to manage and oversee the franchise’s operations.
Personal Brand Identity – As a licensed occupational therapist, Natalie was also launching Natalie Silverman OTD, a private therapy practice that would operate in the same physical location as the gym — but remain an entirely separate business.
Multi-Brand Strategy – Both brands needed to complement the corporate We Rock Kids Gym branding while standing independently with their own tone, audience appeal, and credibility.
She needed a visual and strategic solution that would:
Build trust and credibility in two different markets.
Create clear separation between the brands while visually signaling their connection.
Lay the groundwork for future marketing, community engagement, and business growth.
Our Approach
989 Creative Group developed a dual-brand identity system rooted in shared values but tailored to each brand’s unique audience and purpose.
For Silverman Solutions (Parent Company):
Crafted an Earthy Retro Vibe brand aesthetic to communicate warmth, reliability, and entrepreneurial vision.
Created a distinctive color palette and typography system that could be subtly incorporated into franchise communications without conflicting with We Rock’s corporate brand.
Designed a scalable logo suite (primary, secondary, wordmark) and brand guidelines for consistent application.
For Natalie Silverman OTD (Personal Brand):
Developed a clean, approachable, and professional visual identity that appeals to parents, caregivers, and healthcare professionals.
Ensured the personal brand complemented the Silverman Solutions look without creating brand confusion.
Delivered business collateral templates, social media branding, and messaging framework.
Integration:
Built a brand architecture plan to clearly define how Silverman Solutions, Natalie Silverman OTD, and We Rock Kids Gym would interact visually and strategically.
Created Canva brand kits for easy in-house use and future expansion
The Results
Distinct yet Connected Identities: Silverman Solutions and Natalie Silverman OTD now have distinct brands that work in harmony, making cross-promotion seamless without diluting each entity’s positioning.
Professional Presence: Natalie is equipped with logos, brand guidelines, and ready-to-use marketing templates for both businesses, ensuring professional and consistent presentation from day one.
Strategic Advantage: The brand architecture allows Natalie to run multiple ventures under one umbrella, enhancing operational clarity and setting the stage for future growth.
Client Feedback
“Cameron and the 989 Creative Group team didn’t just give me two beautiful brands — they gave me a blueprint for running my businesses side-by-side without losing clarity. Everything feels authentic to me and my vision.” — Natalie Silverman
Services Provided:
Brand Strategy & Positioning
Multi-Brand Architecture Development
Logo & Visual Identity Design
Color Palette & Typography Selection
Canva Brand Kit Creation
Collateral Design (Business Cards, Letterhead, Templates)
